100 Superlative Rolex Watches
The Rolex tagline, "an obsession with perfection," is upheld by the brand's popularity. Often copied but never surpassed, Rolex--headquartered in Geneva, Switzerland, with 28 affiliates worldwide and relying on 4,000 watchmakers in over 100 countries--has been the leading name in luxury watches and the symbol of exemplary performance and prestige for more than a century.